How has partnering with Weisfeld group changed Heatherette?
RICHIE: “The creative vision has changed, like a gradual evolution. Mackey Dugan is our technical designer, and he’s trained in fashion design-that’s important. And with the partnership, we have more resources at our fingertips and it’s almost easier to see your vision come alive. Yesterday we got back a sample with an eyelash hem on it, and who would have ever thought we could do that? Five years ago, we were gluing t-shirts!” TRAVER: “Before, we couldn’t handle the manufacturing and production and sales; we didn’t come from that background. Doing the shows came so naturally, it was what we were good at. We built the brand through the shows, but now we have access to factories all over the world. Before it was whatever we could find in New York.” Heatherette’s entourage is very high profile. Do you think friends like Paris Hilton and Lydia Hearst have helped the brand? RICHIE: “It’s like the Warhol aesthetic where Andy was an artist and submerged in creativity, but along the way, his
