How has outsourcing to China helped the business?
Things turned around so fast once I switched. I got a better product, and I cut the retail price from $69.99 to $29.99. Sales went up by more than 300%. It saves a great deal of time, too. With the U.S. factories, I had to visit almost every day to keep an eye on things. Sometimes a factory would get an order from another company and try to bump my stuff until later. I had to be there to stop things like that from happening. But flying to China and getting a hotel must cost a lot more than driving to New Jersey. Believe me, in the long run, the cost of going to China is negligible. The time I had to spend in the U.S. factories meant less time for me to get out there and sell my products. What first gave you the idea about outsourcing? From speaking to everybody I knew, it became clear I had to go to China. If you want to be big, your product has to go down in price so it appeals to a wider audience. How did you find a good factory in China? It was word of mouth. Of course, your competi
