How has Oakley benefited after the recent association with Luxottica?
Its important to see how the two brands worked prior to the merger. Luxottica has always been fantastic in the fashion or luxury markets. It has a great distribution channel for marketing its products. Then you look at Oakley, which has had its focus on the sports and lifestyle segments. Prior to the merger, these two were the leaders in their respective segments. Thus, the merger makes the brand the most powerful force in the global optical industry, with various technologies and manufacturing capabilities. What is more important is to see how the overall brand portfolio works. You have Luxottica, which has an expertise in the fashion and luxury markets, and then you have Oakley, which has an expertise in the sports and lifestyle markets. Luxottica has given Oakley a really good distribution channel. We now have new opportunities from the portfolio standpoint, we are able to hit new market places and after the association we get more visibility for our brand. So the benefits are immen
