How Has Media Training Changed Since 1981 When Parkhurst Communications First Started Offering This Service?
In the early 1980s broadcasting underwent a major transition from a three network model with two morning talk shows and three nightly newscasts to the hundreds of channels we take for granted today. Clients sought media training as a strategy for breaking news or controversy when “Nightline” called or “Sixty Minutes” was about to run an unflattering segment. Or, it was a form of speech training for fearful or tentative guests going on national television. Today the field has expanded to accommodate a twenty-four hour news cycle and a constant demand for niche expertise. For Example? Medical researchers are called to respond to a new study on “The Today Show” or industry spokespeople are tapped to be on “NBC Nightly News” live, tonight. Analysts are asked to give snap responses to stock fluctuations for Bloomberg Media while CEO’s are called upon to appear on “The Wall Street Journal Report” or otherwise speak for their companies. Every organization, even a small start-up now needs a st
