How has Hemingway been commercialized?
In 1992, the Hemingway sons established Hemingway, Ltd. for the purpose of licensing their father’s name and image. From this venture has come a vast selection of products. Ernest Hemingway has his own line of clothing (yes, pajamas too), furniture, hunting gear, fishing tackle, pens (he wrote in pencil), and how could one forget the adorable teddy bear (manufactured by Boyds Bears) dressed in a hunting vest and hat and christened with the name, “Hemingway K. Grizzman.” There is also a house design in Hemingway’s name, and would you believe, a wallpaper in the so-called style of Hemingway. Other items that have been scheduled for possible release include pillows, desk sets, African masks, and picture frames. As Scott Donaldson notes in Hemingway vs. Fitzgerald: The Rise and Fall of a Literary Friendship: “According to Marla A. Metzner, president of Fashion Licensing of America, thirteen separate manufacturers have opted to use Hemingway’s name and image in connection with their product
