How has having the showroom helped Home Theater Group?
Since we have moved to the better location, our average sale has moved from $20,000 to $150,000. Some of the salespeople make sure to have clients stop in at least once to the store. You are “appointment only,” but based in a strip mall on a highway. How do you handle walk-in traffic? When we first moved to the new location, we were unable to handle the number of people that were walking into the store. On the weekends, I needed to hire a part-time sales person and have one of the project managers come in to help with clients. We decided to become “appointment only” during the week. We still keep the door open from Wednesday to Friday so there are people walking in a few times a day. Why did you include the gaming area? Sales manager Paul Petrarca first came to me with the idea. Anyone who knows Paul knows he loves golf. He asked me to look at the visual sports simulator at the CEDIA Expo last year. We found it to be a great experience. Given how common it is now for us to install box
