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How has Clorox® Regular-Bleach improved its whitening formula?

April 26, 2017Formula regular-bleach whitening

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How has Clorox® Regular-Bleach improved its whitening formula?

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A. We have a patented formula across the entire line of Clorox® Bleach products*. The formula incorporates an ingredient, sodium polyacrylate, that binds to certain minerals that are in the water supply preventing them from depositing on your clothes. You get all the power and performance of Clorox® Liquid Bleach you are used to, but now clothes will retain their whiteness that might have been lost over time due to deposition of these minerals.