How has been the growth in the Indian retail confectionery market?
Candico is the first Indian confectionery company to enter organised retail. This specialty confectionery retail initiative comes at a time when the retail sector in India is witnessing rapid expansion. The Candico retail model is a mixture between kiosks and candy shops. Within kiosks, the company has both stands alone as well as shop in shops. One of the recent tie-ups that Candico has entered into is a national deal with Pyramid Mega stores for all their Indian locations as a shop in shop concept. The company has also signed with Parsvnath, DLF, Inox, Fun Republic etc for candy outlets at all their current and proposed malls. There are low-priced local competitors on one hand and the MNCs on the other. What does it actually take to be the frontrunner? In the mid-90s companies used to adopt lower pricing strategy or some other aspects to fight the MNCs, but Minto was the first Indian brand that took on the MNC brands head on through aggressive advertising. Polo used to be pushed as t
