How has Anita Nayyar brought about a change in the agencys image, which was earlier perceived either as a Reckitt agency or a slow-paced one with no sting?
A. First, I would like to say that that we are still proud to be known as a Reckitt agency theres no harm in it. But as you say, MPG was known as a slow-paced and lethargic agency I will say that the change has already begun. We are being considered as an aggressive agency now. And this is backed by the business that we have bagged in the last four months, which is worth Rs 100 crore. And I am very hopeful that this year, we will move up the ranking among the media agencies in the country. And with the kind of team we have, it looks very much possible for MPG to compete with any large agency in the country.
Related Questions
- How has Anita Nayyar brought about a change in the agencys image, which was earlier perceived either as a Reckitt agency or a slow-paced one with no sting?
- How can an agencys Reconsideration and Resolution Committee be impartial if all of the key players are employed by the agency?
- Is image 1 model & talent agency a scam?
