How has advertising changed over the past decade?
Before the internet, marketing for many, was more difficult, more expensive, and more time consuming. most of the metrics were gathered manually, by using surveys and polls among other methods. They also tracked trends based on what was purchased based on the specific advertising used, such as coupons. Advertising in its most basic form, word of mouth, was still the most effective and the most successful business owners were those who needed little advertising because they got plenty of repeat business and referrals by building relationships with their customers When the internet became a popular way to market a product or service, many small business owners begin having grandiose thoughts of becoming a global business. They saw the overall potential instead of the relevant potential for their business, and thought globally, many before they even mastered their own neighborhood. In 1998 I remember building a websites for existing small businesses whose goal was to sell their products g
