How Hardwired Is Human Behavior?
by Nigel Nicholson 14 pages. Publication date: Jul 01, 1998. Prod. #: 98406-PDF-ENG A new science called evolutionary psychology–sometimes called Modern Darwinism because it is based on the theory of natural selection–is drawing widespread support and sparking fierce controversy. The reason: evolutionary psychology asserts that human beings today retain the mentality of our Stone Age ancestors. We are, in other words, “hard wired” for certain attitudes and behaviors. If that is so, what are the implications for managers? In this article, Nigel Nicholson, a professor of organi…Read More ยป A new science called evolutionary psychology–sometimes called Modern Darwinism because it is based on the theory of natural selection–is drawing widespread support and sparking fierce controversy. The reason: evolutionary psychology asserts that human beings today retain the mentality of our Stone Age ancestors. We are, in other words, “hard wired” for certain attitudes and behaviors. If that is