How hard was it in the Seventies to promote Italian products on the international markets?
When the company was starter, going abroad was a pioneering exercise. Comer Industries, however, was always successful because its transmission products were always extremely innovative. Back then our competitors could not match the breadth and comprehensiveness of our range, so it was not difficult to establish our leadership in the market. Several of our French, British and German competitors were simply pushed out of the market and forced to close down. However, it is clear that the market leadership you built over the years is not enough for you. Do you have China and India in your sights, like most other international producers of machines? We have been present in China since 1986, through outsourcing deals for the manufacturing of agricultural transmission systems. Today, on the basis of the experience gained, we have set up a sales subsidiary in Shanghai, the Comer (Shanghai) Trading Company Ltd, in order to promote our industrial products on the ever-expanding Chinese market. B
