How hard is it to get something from an unsigned, unknown artist on a major radio station?
It’s very, very difficult, but there are stations within a market that will run specialty shows or local music programming. When I was a kid I wanted to be a disc jockey before I wanted to be in the record business. But I grew up in New York City and I knew that I couldn’t just walk into WABC and snag the all night job. Later on I became a promotion person and began calling radio stations all over the United States where in the course of my phone calls, I found many sixteen and seventeen and eighteen year old kids that did end up being the all night jock at a local station when they worked in small markets like Montana and Mississippi. Just as there is always a way for someone to get into a door at radio and in the record business, if you’re an artist there is always an alternative method to get your music heard. By playing live, developing a fan base, by having that fan base call the radio stations asking to play the record, by bringing the record up to the radio station and explainin
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