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how google adwords define the keyword advertising cost?

Advertising Adwords COST define google keyword
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how google adwords define the keyword advertising cost?

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My keyword cost morning was 0.2/click afternoon become 2.0/click and most of my keyword search return no other competitor advs in fact. My feeling is adwords charge you base on profit google want rather than fair competition from advertiser.

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*Sadly, we had to bring back ads too. Hopefully more targeted.

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