How far in advance of using numbers should we plan the survey?
As soon as you have your product ideas narrowed down to 3-4 ideas you should begin circulating your surveys. Again, beginning early is always key. The earlier you have these surveys turned in, the more meaningful they will be in determining the best possible outcomes for your company and it will also give your company feedback for adjustments if needed. Given that you have your product ideas narrowed down before the week is over, you should shoot for surveying between weeks 3-5.
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- How far in advance of using numbers should we plan the survey?
