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HOW FAR IN ADVANCE OF A SEASON ARE PREDICTIONS FORECASTED? DOES IT VARY FOR DIFFERENT PRODUCTS?

April 26, 2017different forecasted predictions products season

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HOW FAR IN ADVANCE OF A SEASON ARE PREDICTIONS FORECASTED? DOES IT VARY FOR DIFFERENT PRODUCTS?

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We forecast around 3 years ahead of the current selling season and publish over 2 years ahead, most online service forecast a year to 18 months ahead simply because they tend to ‘report on’ rather than ‘forecast’ their trends. We also forecast close to season which means that we pick up on runway trends likely to make it to the high street. We are not unique in this area of our work as other online trend services provide the same.