How far in advance do you think the WWE writes up there storylines?
There are drastic lefts and rights here. WWE sometimes plans something huge (Shawn Michaels vs. Undertaker, Edge vs. Jericho, HBK vs. Jericho, John Cena vs. Randy Orton) and puts it together and takes a while on it (which usually turns into great feuds). Other times injuries/happenstance change stories, but they have something on the wings just in case (JeriShow, John Morrison winning the ECW belt)… and then there’s what is called the “Microwave Feud” where they don’t plan it out and just work it week to week. Sheamus’ title reign was microwaved, and though it wasn’t that bad, it wasn’t that good, either. Other times, they don’t have anything ready for a wrestler, but Vince wants to push them… or a wrestler gets suspended, and they have slight creative control to not job to who they don’t want to job to (which is something that I believe should NEVER be on a contract, and that Rey Mysterio was a jerk to Dolph Ziggler for) and you end up with stories that don’t make sense (like Kofi
