How Far Can You Push a Talking Head?
Let’s talk about talking heads, and why adding one to your website might just be the smartness thing you’ve done since dumping the SUV and fast-food, and opting for hybrids and salads. Okay – perhaps that’s asking too much, but you get the point. Talking heads, as we all know, is a reference to presentations, originally on television, where a host would sit or stand in front of a camera, usually shot from the waist up, for example, most evening news broadcasts. The term has taken on a negative connotation due to the common deadpan, lackluster delivery style often associated with this type of presentation. This is unfortunate, as the format is both economical and effective; and with a little creative writing, proper casting and direction, you can have a powerful, cost-effective, marketing and branding vehicle. Real Talking Heads Versus Avatars When we refer to talking heads we are referring to real people, not avatars or animations. Now I really like animation, and our company has done
