How exactly will a pURL campaign save me money?
Sure variable data printing is great, but consider this: Postage rates are increasing, paper costs are increasing, printing costs are on the rise. Let’s face it, all of us marketers are in need of a cost effective way to supplement our direct mail campaigns. And that’s where pURLs come in. Personalized URLs are a great way to drive prospects to your web site to provide them with additional information. Rather than creating a gazillion page direct mail campaign and throwing everything imaginable at your prospect, you can mail a smaller package and send him to his own unique web page instead. Because the pURL uses basically the same techniques as variable data printing, each web page can be completely personalized for the individual. And it won’t cost you an arm and a leg.
