How effective is the 40 Days Campaign at reaching the unchurched?
Although this Campaign was originally designed as a discipleship tool for people who are already Christians, we discovered – almost by accident – that it has a tremendous power to attract and transform the unchurched! By asking, during the opening week, “What on Earth Am I Here For?” your church has a powerful opportunity to draw in the unchurched who feel something is missing in their lives. This question is an especially effective bridge for hosts to use when inviting people to their homes for a six-week video-based discussion group. So, in essence, 40 Days could become one of the most effective evangelistic tools your church has ever implemented to draw in those on the margin.
