How effective is 3-D object presentation as a selling tool?
One of the main problems with on-line browsing and shopping is that its hard to see what you are getting! Many potential customers end-up not purchasing on line because they are unsure of what they are getting. Those customers that do buy on line can become costly for businesses in terms of time and hassle if the item is then returned. A 3-D presentation of a product brings the prospective purchaser closer to an in store experience when viewing the product on-line. This means that it is more likely the prospect will purchase and it is less likely the product will not meet their expectation when delivered, resulting in fewer returns and higher net sales. Industry studies show an increase from 25%-300% in sales when 3-D product images are used, and a 50% decrease in returned items. We all know that time is a precious commodity! As a result, many people now use the web to browse even though they fully intend to visit retail outlets for those products within driving distance. Given that ti
