How effective has the retail partnership program been?
The ESRB has successfully implemented ratings education programs with nearly every major computer and video game retailer in North America. The ESRB also provides ratings education materials to numerous independent retailers and game centers. On an annual basis, over one billion consumer impressions are generated through the retail partnership program, which contributes to creating greater awareness and use of the rating system by parents and other consumers. These successes would not be possible without the significant support of retailers throughout the United States and Canada.
