How effective are business reply cards (BRCs)?
The short answer is amazingly effective. Our business reply cards are uniquely written for each issue, so that people will be prompted by specific concerns, which generates better response than a general interest prompt. While return rates are often low, conversion rates are outstanding. So the cost/benefit ratio is very much in your favor. BRCs also send a message to your clients that you are eager to hear from them and value their opinion. Click here to read more about business reply cards.
