How does your organization use the Environmental Scan and planning assumptions in its strategic planning process?
While the AHA Environmental Scan has always been a useful tool in Cedars-Sinai’s strategic planning process, this year’s Scan will be even more helpful in our efforts, given the significance of the changes being discussed and debated nationally about health care reform. While every hospital in the nation is appropriately focused on the changes in its local environment, the AHA Environmental Scan provides all of us with not only a broader perspective, but also a look at developing trends that may not yet be on our individual institutional radar screens yet. As CEO, what is your role in the strategic planning process? While it’s the CEO’s responsibility to lead the process, it’s very important for the CEO to know when to listen and when to speak. If you jump in too early in a discussion, before different perspectives can be aired, it prevents your institution from really examining all sides of an issue. But since strategic planning is by definition a broad and somewhat open-ended process
