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How does Yahoo! Analytics count conversions?

April 26, 2017analytics conversions yahoo

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How does Yahoo! Analytics count conversions?

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Yahoo! Analytics counts a conversion when the conversion tag is in the source of a HTML page with the universal tag below it. Conversions are tracked back to the last 30 click-through events for up to 45 days. Yahoo! Analytics can further track conversions for returning visitors for up to four years to give you an idea of the lifetime value of your new customer acquisitions.