How does Wowd guard against spammers?
Several aspects of the Wowd approach guard against traditional spam tactics. Wowd uses human judgment rather than crawler scripts to add pages to our Web index, and humans are much less likely than crawlers to be tricked into swallowing thousands of spam pages from phony page farm sites. Wowd also uses real-time human judgment to help rank search results. Traditional ranking relies heavily on inter-page link structure, so it can be gamed by Web site owners, but Wowd uses the anonymous browsing statistics of our client users as a significant factor in search ranking, making Wowd much less susceptible to existing search engine optimization tricks.
