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How does WMMB work with national dairy promotion programs?

April 26, 2017Dairy National Programs promotion wmmb

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How does WMMB work with national dairy promotion programs?

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WMMB has a formal business relationship with Dairy Management Inc. (DMI). WMMB leverages DMI’s national programs where and when it benefits Wisconsin’s dairy industry. WMMB also translates Wisconsin dairy manufacturers’ needs to DMI staff; communicates market research needs to DMI staff; and helps Wisconsin manufacturers and processors tailor national programs to meet Wisconsin’s needs.