How does Web2.0 impact online retail advertising and online advertisement planning?
This was selected as Best Answer Web 2.0 marketing and online advertising have just about nothing in common. You have to rethink your whole strategy. You can not buy yourself in on web 2.0 like you can on most other media. You have to connect to people, not just expose them. It’s all about networking, hard work and good content. No, actually, good content is not nearly enough. You have to have exceptional content. So web 2.0 is more demanding for the marketing department. You can get a lot of free publicity and free “advertising” but you have to be willing to spend more on research, preparation, concept building, brainstorming and directly communicating with your consumers. They run the show now.
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