How does Wag the Dog Marketing differ from other ad agencies?
Wag the Dog Marketing has two separate focuses. One is on maximizing results for the publishers with whom we work. This means that this half of our company’s primary focus is on filling all available advertising inventory for a publisher. It also means that we take care of doing all the “leg work” and administrative tasks that are required to maximize results for publishers. Our second focus is on working with specific advertisers and managing their budgets to maximize their results. This focus on the advertisers’ needs means we get advertisers the most effective placements for their media buys. We believe that it is most effective to focus on maximizing both advertiser and publisher results at the same time by a single entity. We offer two different, but not necessarily conflicting, objectives, best negotiated by the same party. There are many successful ad agencies in the marketplace, however, we believe that the interests of advertisers and publishers are best served by an advertisi
