How does W differ from Vogue and the other fashion magazines?
It is so completely different. I have never worked for such a distinct magazine with such a distinct voice, and the reason being is that it marries a fabulous setting and environment with a luxury customer that is unlike any magazine. Let me put it in perspective. The new Monroe-Mendelson syndicated research study lists magazines in order of reader affluence. The top magazine is Departures, No. 2 is The Robb Report, No. 3 is The Economist and No. 4 W, and it is followed by The Harvard Business Review. You don’t get to another women’s magazine till you are in rankings in the 30s or 40s. Basically, W is not just a pretty face. We have a very wealthy consumer, and the other thing that makes it different is that there’s a male audience as well that brings it in line with Vanity Fair. We have a male readership that the other fashion and beauty magazines don’t have. Finally, it is a more intelligent, higher-end read that is not made for the masses and never will be. With last year’s integrat
