How does UnsubscribeNow.org retrieve the removal links?
UnsubscribeNow.org runs proprietary scripts on spam trapped messages to “spider” their form-submit type removal links. Once collected, these links are screened for duplicates from our database and then tested for its DNS availability (is the domain live?) Once we have pre-qualified the links they are entered into our program where they undergo a “seeded quarantine” holding stage. A marker script is used to submit the link a test “seed” address which is then monitored for any signs of list management abuse. If the seeded address spawns spam messages, the link is determined abused by the advertiser and discarded. Links which pass our holding period are entered into our database and made available for automated Opt-out processing. Several additional pre-qualifying steps are taken to help ensure the legitimacy of the advertisers message removal system. Threshold and compliance data is not available at this time.
