How does Umbria determine what is being discussed on a weblog?
Umbria Communications uses a combination of approaches to understand what is being discussed by weblogs. Some of the methods used by Umbria include approaches used by traditional search engines. However, Umbria takes its analysis further to insure the text it identifies directly relates to the topic of interest. By way of example, compare the following two sentences: (1) “I went to Dairy Queen yesterday to have a blizzard.” (2) “I got stuck in a blizzard yesterday on my way to Dairy Queen.” If you are interested in the Dairy Queen Blizzard only sentence 1 is of interest, however, many traditional keyword based search approaches may identify both sentences of equal importance. Umbria’s technology analyzes the entire sentence instead of just keywords to insure only relevant comments are included in the topics it identifies.
