How does UK Aware aim to differentiate itself?
To attend typical trade shows it costs tens of thousands of pounds for a company, but we offer stands for a few hundred pounds. We can do this because we are a social enterprise and we can attract sponsorship from larger corporates. Those larger firms get association with a green event and a chance to build relationships with both green consumers and, perhaps more importantly from a commercial point of view the emerging green companies. We are currently in talks with a number of big names who are interested in the event. A lot of people are keen to characterise the green consumer boom as all hype and no substance. How big do you expect the event to be? In London we are expecting between 10,000 and 12,000 visitors over two days at the Barbican. There is an entrance fee of £5, which is mainly there to qualify the audience as people who are really interested in this topic and not just taking a look. We just recently started selling the tickets last week for the event in London on 10-11 Ma
