How does UCON differentiate itself from other clothing lines?
Jochen Smuda: First of all, since day one, we’ve had the vision of creating a brand that is independent and unique. We have always wanted to be the best at what we do, and we want to do everything ourselves. UCON doesn’t offer colors from stock; all colors are dyed especially for us. All our products are cut-and-sewn to guarantee a comfortable and perfect fit. Additionally, the products come pre-washed, so the cotton products only shrink a little bit. We offer pretty much everything we love: jeans, hoodies, backpacks and shirts as well as a complete Elle (girls) and Silhouette (tight cut products) line. I think the main difference is that we try to make each item the favorite garment in any wardrobe! Format: The company philosophy states “Just because an architect designed a building or object for a specific purpose it does not necessarily mean that we should all adhere to this notion”. Many of your products consciously use creative seaming as a focal point of the garment, Is this the
