How does TransFair protect against misuse of the Fair Trade Certified label?
TransFair strives to ensure the proper use of our trademark and logo. We have a legally binding contract with each company we license to use the Fair Trade Certified logo that obligates them to abide by specific usage guidelines. Licensed companies are prohibited from using the FTC label and the term “Fair Trade Certified” in ways that are false, confusing or misleading. Our complete logo usage guide is available on the TransFair website. In addition to requiring licensed companies to sign a legal contract regarding the use of the FTC label, we also require them to submit for approval samples of all new product labels, advertisements and package copy which carry the FTC logo before they are printed. Licensees who misuse the FTC logo are notified in writing of the incorrect usage and asked to correct the violation. If a violation continues, the licensee is warned that potential action, including licensing termination, may be taken if the misuse continues. If a licensee’s contract is ter
