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HOW DOES TRA HELP CABLE/SATELLITE/TELCO TV PROVIDERS?

April 26, 2017cable help satellite Telco Tra tv

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HOW DOES TRA HELP CABLE/SATELLITE/TELCO TV PROVIDERS?

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TRA enables TV distributors to leverage the intelligence in their “pipes” data to increase advertising dollars. The total ad spend to MSOs and other distributors can be increased by using TRA to prove the purchaser targeting value and ROI of their ad inventory, including the enhanced targeting value of zone targeting as well as advanced advertising platforms being deployed.