HOW DOES TRA HELP ADVERTISERS?
TRA’s ROI reports help advertisers optimize their television media spend by revealing its true ROI. These reports quickly and accurately tell advertisers critical facts about their television presence: the relative strengths and weaknesses of different creative executions, and how such variables as program environment, time slots, and pod position impact their ROI. By replacing subjective opinion with objective fact, advertisers and agencies will be empowered to work together far more effectively leveraging bedrock data they have always wanted to maximize ROI on media investments.
