How does TIBCO Spotfire different from other business intelligence (BI) solutions?
ML. TIBCO Spotfire allows organisations to equip every employee to quickly discover new insights in the information they work with every day. Unlike traditional BI, TIBCO Spotfire software shifts the power to ask and answer virtually unconstrained questions to front-line business users – the people who make decisions every day – without requiring countless new reports or custom queries from IT. This type of speed and flexibility is difficult to achieve quickly with traditional BI solutions. Specifically, no other vendor combines five key elements – clarity of visualisation, freedom of spreadsheets, relevance of applications, confidence of statistics, and reach of reports – in a single user experience. Many BI vendors are now focusing on analytics. Can you explain this shift? ML. Although BI tools are becoming somewhat easier to use, they remain a challenge for most non-technical employees, especially if the suites require deep knowledge of underlying data models, schema and metadata. I
