How does this marketing concept affect Stepables varieties outside the 10?
“I think it will really drive sales for the other varieties as well as the Tough Ten. “When we started Stepables, only 5 of these 10 were really known to the consumer. However, as we have pushed on through the years, certain other plants started crowding that top five for popularity and performance. What was the top ten 10 years ago has now shifted due to popularity and more acceptance of “other” plants that can solve the same landscape dilemmas. It is really cool because that was how the program was designed. “Each plant is bought into the program for a purpose. As more and more of the obscure plants get recognized for their usefulness, they will rise and climb up the popularity ladder.” What kind of feedback have you gotten from garden centers about the new “Tough Ten?” How will they benefit from the concept? “The garden centers seem to really like it. Anything that makes their job easier is something they like. They can really focus on these plants as real solutions for their custom
