How does this course relate to CDCynergy: Social Marketing Edition and the Obesity Prevention Coordinators Guidebook?
Both CDCynergy and the “guidebook” are designed to walk you through planning your own social marketing program or intervention. This training was developed as a precursor to those two resources to teach you about the entire social marketing planning process before you start your own planning process. We suggest that you go through this training before starting to plan your own program, and then use both CDCynergy and the guidebook to assist you. Also, you may want to refer back to this training for information on specific portions of the process when you get to them. For more information on how to obtain either CDCynergy: Social Marketing Edition or the Obesity Prevention Coordinators Social Marketing Guidebook, see the Resources section.
