How does this apply to garden centres?
Globally, traditional garden centres who have not changed their layout in the last fifteen years are having a hard time, whilst independent garden centres with flair are increasing their market share; this does not seem to be related to size. Eden Gardens in Australia are recognized as a large retail player, but Sunkist Garden Pavillion in South Africa, Mid Ulster Garden Centre in Northern Ireland and Old Towne Nursery in California would be considered small garden centres, yet all of them are finding the changes are beneficial and they are gaining market share. What do you need to do? Down aging your garden centre is the critical factor. Down aging means you need to present an offer that attracts the 31-year-old impulse shopper, whilst maintaining the loyalty of your existing customer base. Achieving that is a real challenge; this article will concentrate on ideas that have worked with our clients around the world. My top nine ideas for getting rich: 1. Change Your Layout Rows and row
