How does this acquisition fit with the Macromedia strategy of enabling the best digital experiences?
Macromedia is motivated by the belief that great experiences build great businesses. Our software already empowers millions of developers and designers to create and deliver effective, compelling, and memorable experiences—on the Internet, on fixed media, mobile, and devices. We believe that non-technical business users have the same potential to create powerful digital experiences, and that e-learning and training is a key growth area for the coming years. Today, Express joins Macromedia Contribute in a growing family of Macromedia Information Convenience solutions aimed at enabling non-technical professionals to create and deliver great information experiences without deep technical training.
