How does the Zango Search Assistant benefit me?
Zango can be compared to free TV. For example, when you turn on your favorite sitcom on a regular TV network like ABC, NBC or CBS, you expect to see commercials during the show. Most TV shows are sponsored by paid advertisements which enable the networks to provide quality programs at no cost to you. Premium services like HBO, on the other hand, do not show any ads. Instead, they charge the viewer a subscription fee to access the premium content. Zango works essentially the same as regular TV: in exchange for giving you unlimited access to free games, programs and entertainment, the Zango Search Assistant may display several ads per day based upon how often you use your browser and your search activities while browsing (including keywords from the websites you visit). And just as free TV presents ads that are aimed at a show’s specific audience group, the Zango Search Assistant ensures that you will only see advertisements that are directly related to the kinds of websites you visit.