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How does the WestAwards program stack up against the programs of large national competitors?

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How does the WestAwards program stack up against the programs of large national competitors?

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The WestAwards program provides a guest with great flexibility in earning awards. Like most programs, points are earned that can be later redeemed for overnight stays, airmiles, air travel, merchandise and entertainment awards. There are some unique features that compare favorably to other programs. For instance, besides HHonors, WestAwards is the only other program that offers both points and miles for frequent guests. Additionally, the guest does not have to be a member of an airline frequent flyer program to earn free travel. This feature allows guests to redeem points for air travel to more destinations than would normally be available through his/her airline frequent flyer program. 10. What synergies have you been able to capitalize on between the Hotel division and TicketsWest? The Hotel Division and TicketsWest are able to offer their respective customers added services in a one-stop shopping format. The content of TicketsWest is easily packaged with hotel rooms to give a value-

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