How does the web compare to other forms of advertising?
Choosing to advertise your business on the web can have many advantages. The ability to make quick and convenient changes allows you to share up-to-the-minute information with customers instead of waiting for the start of an ad period or a new brochure printing. A website also allows you to avoid frustrating and expensive reprinting costs if or when your information changes. Accessibility to a world-wide audience instead of an audience restricted to a print or media distribution area is also a benefit of web-based advertising. Some business owners are skeptical about making the leap to the web because of the seemingly large initial expense. However, many businesses find that the combined cost of initial design and ongoing maintenance is a good value when compared to other business expenses such as newspaper advertising, or monthly utility expenses. With the right strategy to integrate your website with other marketing efforts, the web can increase the bang of your advertising buck. Aft
