How does the tourism industry benefit?
Boston not only has the largest student population in the world; it also has the largest number of out-of-state and foreign students. When they come shopping for a school, they also need a hotel room, plane tickets, meals, transportation. The economic impact from these first visits alone is $40-50 million annually. And once they enroll, their families visit another 8 times on average, which means even more revenue. Campus Visit provides the first opportunity to reach these repeat visitors. Another part of our mission is to market Boston to those who aren’t already considering going to school here. Just read our lead article, Boston: America’s College Town, and you can’t help but recognize there are college towns, and then there’s Boston in a class all by itself. This will not only generate new leads for area schools, but increase visitor counts and tourism revenue. What types of assistance do you offer? We publish expert advice ranging from “Making The Most of Your Campus Visit” (writt
