How does the Thomson Message Mapping System work?
The Thomson Message Mapping System is an ongoing process that evaluates knowledge in publicly available resources, from the point of view of the prescribing clinician. This is the process by which the key ideas and messages published about a product in journal articles, abstracts, monographs, posters, and more, are identified, categorized, and quantitatively scored from the point of view of the practicing clinician. The results can then be used to assess the impact these messages will have on the attitudes and treatment habits of clinicians.
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