How does the SUBWAY chain adapt its menu to allow for religious and cultural needs in international markets?
Although the SUBWAY chain tries to keep its menu the same all over the world so that patrons can expect to enjoy the same great-tasting sandwiches no matter where they are, it is very conscious of the different religious and cultural dietary needs of consumers and takes steps to adapt its menu accordingly. For instance, in India, where the population is either Hindu and does not eat beef or Muslim and does not eat pork, these ingredients are appropriately substituted with chicken, lamb or turkey.
