How does the sports marketing department attract events to the county?
Throughout the year, we meet and network with sports industry professionals to identify and pursue events that would be a good match for the county. In some instances, a local sports organization is needed to host and manage the event. When this is the case, we find an interested sports group, and then serve as a liaison between that group and the event rights-holder. Many times, someone in the local sports community knows about an event that would be perfect for the county. We can help them with the bid proposal process, if needed, and offer additional support services to land the event.
