How does the specific Windows Azure platform partner strategy fit into Microsoft’s broader partner program?
Microsoft sees opportunities for all partner types to leverage the Windows Azure platform in providing solutions to their customers. We expect developer focused partners such as ISVs, Custom Software Developers, Hosters, System Integrators, and Web Agencies to be early adopters of the platform. At the Windows Azure commercial launch, the Microsoft Partner Program will provide partner benefits that focus on partner readiness, support, and services discounts. In the medium term (1-2 years) we expect the Windows Azure platform to be integrated across a variety of competencies and included in appropriate partner marketing campaigns. We will do limited joint marketing with a few hand selected partners during the next year, but expect broader partner oriented marketing efforts to begin in FY11 once partners have been trained and have solutions ready to take to market.
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- How does the specific Windows Azure platform partner strategy fit into Microsoft’s broader partner program?
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